Policy on Data Transmissions and Cookies
We respect your privacy and your right to control your personal data. We will be transparent about what information we collect and why, and we will protect your data with the utmost care. This privacy policy explains what personal data we collect, for what purpose, how you can manage your personal information, and how you can contact us. This privacy policy applies when you use apps, websites, or services within an app or website operated by us. Jula Hotell AB, 556719-5812, is the data controller for your personal data under these terms, and we fully endorse and adhere to the principles of Swedish data protection law.
Here is a summary of what happens on the website during your visit: We track your web activity and may use it for marketing purposes. We collect personal data at certain times for marketing communications, product information, and customer communications. We use the personal data you provide by adding it to our local database. We retain the personal data for marketing analysis. We perform automated profiling based on your web activity, and your profile may be used for marketing purposes.
Personal data we collect
We collect information primarily from you, our customer. Examples of personal information we collect include your name and your contact details, such as your mobile phone number and email address. We may update your information using data from other public records, such as SPAR, if necessary to ensure proper record-keeping.
We process, or may process, your personal information in connection with
- When signing up for a service provided through platforms we offer.
- When entering your email address or mobile phone number on the website
- If you contact us via email, phone, websites, or social media
- If you sign up for our newsletter
- When you visit our websites or apps, we collect data such as traffic data, location data, and web log or other communication data, including, for example, your IP address, device type, operating system, and the type of web browser used for the visit.
Collection with consent
By filling out a consent form on our website (for example, by subscribing to our newsletter or choosing to receive special offers, etc.), you agree that your personal data (such as your name, phone number, and email address) may be used for marketing purposes related to the service for which your personal data is required. We also collect information about your IP address, geographic location, and interests in order to better tailor our marketing to you.
When you visit our homepage, you may also consent to the use of cookies—both first-party and third-party cookies—on your computer. These cookies track you and your browsing history in order to provide you with marketing tailored to your behavior.
How we use the information we collect
We process the information you provide primarily for the purposes listed below and for any additional purposes specified at the time of collection.
- To complete the booking of services offered on one of our platforms.
- To provide good customer service, such as handling your requests, correcting inaccurate personal information, or sending you necessary information, such as newsletters.
- Information about orders is stored and analyzed, and is also used as the basis for offers, discounts, and marketing activities, both general and targeted.
- To manage customer profiles and conduct analysis and market research.
- For system administration and to generate statistical data about our users’ behavior and patterns. This will be done on an aggregated, non-personal basis.
- Analyzing your behavior on our websites and app helps us develop, deliver, and improve our products and services.
- The personal data is also analyzed and used for segmentation and profiling in order to develop targeted offers and services.
- To send you information and marketing via text message, email, app, push notifications, or other digital channels such as social media when you have an active customer relationship with us.
- To contact you via app, text message, email, or mail regarding offers, promotions, or services we think may be of interest to you. Please note that you can unsubscribe from these marketing communications at any time.
- To be able to provide you with relevant recommendations, offers, and personalized services based on what others with similar interests have shown an interest in, as well as the services you have selected, viewed, or shown an interest in.
- To help us improve our website and app so they are more useful, and to enhance your experience of the platforms provided by the company so that the services displayed on your device are better tailored to your needs.
- To send important messages, such as information about changes to our terms and policies.
Information shared
We may share the information we collect with other companies that process data on our behalf to enable us to perform our tasks, such as analysis, distribution, or other services, in order to maintain, uphold, and enforce our Terms of Use and Terms of Delivery. We ensure that all information about you is kept safe and secure.
We only work with other companies that process personal data within the EU/EEA or maintain the same level of protection as within the EU/EEA.
About cookies
When you use our website and app, personal data may be collected through cookies. This is done only after you have provided separate consent. Information about your usage and the sites you have visited will then be stored. This may include technical information about your device and your Internet connection, such as your operating system, web browser version, IP address, cookies, and unique identifiers. When visiting our websites, where our services are provided, various techniques may be used to recognize you in order to learn more about our users. This may be done directly or through the use of third-party technology. If you wish to be removed from our website, you can clear the cookies from our website by following the instructions provided by your browser.
Legal basis, storage, and deletion
When you provide us with information, you consent to the company’s collection and storage of information regarding the services you have purchased, as well as to the processing of the specified personal data for the stated purposes. The company will rely on the fulfillment of a contract, legitimate interest, or consent as the legal basis for such processing. If the company relies on the fulfillment of a contract as the legal basis, such processing will be limited to the purposes stated above.
Please note that you can withdraw your consent at any time by contacting us
Data retention is carried out in accordance with current legislation, which means that personal information is not stored for longer than is necessary for the purposes for which it is retained. We will store your personal information for as long as you wish to remain a registered customer. The information is destroyed when it is no longer relevant or necessary for analysis or direct marketing for the intended purpose. Certain information may be retained for a longer period due to legal requirements, such as those under the Accounting Act.
We take the privacy and protection of personal data very seriously.
Your rights
You have rights regarding your personal information, and you can influence what information is stored. We will correct any inaccurate details either on our own initiative or at your request. You can request that your information be deleted or restrict its use at any time by contacting us. You can opt out of receiving marketing communications from us at any time by contacting us or by unsubscribing from any future text or email communications.
You can obtain information about what personal data is on file by submitting a written request for a copy of the records to the hotel.
Links to other websites
If our website contains links to third-party websites, homepages, or material published by third parties, these are provided for informational purposes only. Since we have no control over the content of these websites or their material, we assume no responsibility for their content. We are not liable for any damages or losses that may result from using these links.
Contact us
For further information about our privacy policy or if you have any other questions, please contact our Data Protection Officer at:
Jula Ab
Attn: DPO
P.O. Box 363
532 24 Skara